Tsann Kuen attempting to use tourism to return to the mainland consumer electronics market - Tsann K
Not in the country as the United States Su Ning Hu Ju Long drive today, when Tsann Kuen?? This from Taiwan and Taiwan's home appliance giant in China's home appliance channel occupies an important seat, but the United States as the country's rapid powerful Suning , Tsann Kuen's own economic problems and because the gradual withdrawal of sight. Tsann Kuen now has a new action, whether the future will return to the mainland appliance market?
3 years ago to sell stores in Taiwan Paradise Tsann Kuen 3C store, is planning to re-return to the mainland market.
Tsann Kuen Group Co., will rely on their businesses, "Can-star tourism" to return to the mainland. Plans to open 17 stores in China, and tying 3C related products.
Tsann Kuen Industrial Taiwan is the main force of the return to its "Can-star tourist" shops as the leading travel entities. Tsann Kuen press spokesman of the planned stores will be distribution points in more developed areas of the tourism industry, currently operating with two travel agencies in Xiamen and Dalian. With
Small appliances And electrical appliances store Tsann Kuen started out tying in the tourist stores in the 3C travel-related products, such as
Digital Cameras, video cameras, memory cards and mobile charger, customers located in the business people. According to the spokesman, said stores in the tourism product and 3C products, accounting for about 7:3, for the time being involved in small Tsann Kuen
Home Appliances Sales. Tsann Kuen online since 2003 involved in the tourism industry, until 2007 only in Taiwan's first tour operators set up the store. At present, "Can Star Tour" of the 115 stores in Taiwan tourism entities are tightly attached to more than 270 stores electrical Tsann Kuen. According to reports, Tsann Kuen end of last year in Taiwan, introduced hybrid store is the integration of online shopping, 3C, tourism and new forms of outdoor recreation products. This model is also expected to be replicated to stores in the mainland.
Tsann Kuen in 2003, has aggressively entered the mainland market, a short time out of the tens of 3C retail stores, only in the Shanghai area to focus on the 17. At that time the mainland's home appliance chain industry who have brought a lot of fresh ideas and no small impact. However, because of poor management led to losses sustained in 2005, Tsann Kuen quietly withdrew from the mainland market, will sell 32 stores changed hands at the time of the Paradise, the transaction valued 143 million yuan, estimated loss of 87.6 million yuan disposal of assets.
2006 appliance was Yung-lo GOME Electrical Appliances After the acquisition, Tsann Kuen's original stores have been replaced almost closed.
Tsann Kuen relevant responsible person said, Tsann Kuen in 2008 had quietly bought a travel agency in Dalian, the pilot had more success. Since last year by the financial crisis, Taiwan's 3C market decline 4 to 6 percent, Tsann Kuen's performance has been seriously affected. On the other hand, the mainland of 4 trillion to stimulate domestic demand, household appliances appliances program, as well as cross-strait "three links" to deepen gave companies confidence, Tsann Kuen therefore chosen this time to return to the mainland market.
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